Our main target audience for 'Ebony Stone' would be the teenage group. Since our film already includes teenagers, this would appeal to them becasue there is nothing unusual or new unlike other films which would include adults. Moreover, a lifestyle summary of a typical teenager could be someone like Lewis. He is a London based sixth-former who enjoys nothing more than hanging out with his mates and having a laugh by going places of interest such as cinemas, bowling alleys, West End etc. He owns a Blackberry phone which is very very popular amongst teenagers at the moment and is seen as a fashion now. He has an oyster card to get around places but mainly from home to college. On the way, he listens to his iPod which is filled with Grime, Hip-Hop, Slow-jams. Being amongst the ladies, he needs his breath to be smelling fresh so he always carries a packet of Extra Freegum. Keys he requires to get home (especially after a long night out), and his cash and cards are stashed in his Wallet.
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