The target audience for my media product will be teenagers around the ages 18-22. Who has a very busy lifestyle. Similar to Shaz who is 19, working in Top shop and studying English literature at University of Westminster. She has a very busy lifestyle she visits her friends everyday. Her lifestyle involves swimming, bowling, shopping. She owns a dkny handbag and purse, which has credit cards and her work card. She also owes a ipod touch and blackberry as they are they latest technology of communicating with your friends.
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