5) Who would be the audience for your media product?

Our main target audience for 'Ebony Stone' would be the teenage group. Since our film already includes teenagers, this would appeal to them becasue there is nothing unusual or new unlike other films which would include adults. Moreover, a lifestyle summary of a typical teenager could be someone like Lewis. He is a London based sixth-former who enjoys nothing more than hanging out with his mates and having a laugh by going places of interest such as cinemas, bowling alleys, West End etc. He owns a Blackberry phone which is very very popular amongst teenagers at the moment and is seen as a fashion now. He has an oyster card to get around places but mainly from home to college. On the way, he listens to his iPod which is filled with Grime, Hip-Hop, Slow-jams. Being amongst the ladies, he needs his breath to be smelling fresh so he always carries a packet of Extra Freegum. Keys he requires to get home (especially after a long night out), and his cash and cards are stashed in his Wallet.

PITCH

Q2 representation

JAY

STONE










The first still is an image of 'Stone' representing the early youth steroetype of teenage boys in London. Some elements of Mise En Scene was used to portray this clearly to the audience. Examples such as his costume being based around the design of a 'Thug'; hoodies, tracksuits and baggy clothes, represents his Ghetto and mentally depressed character. His 'Stone' tatoo on his neck also shows that he is known by a nick name rather than his real name which therfore expresses his rebellious lifestyle. The character 'Stone' is similar to the chatacter 'Jay' in Adulthood. They both have similar lifestyles trapped within the 'Gutter'

The character 'Stone' is similar to the character 'Jay' in ‘Kidulthood’ and ‘Adulthood’. They both have similar lifestyles trapped within the 'Gutter'. Jay is known for playing urban, streetwise characters on stage and screens. He is an aggressive and tense character and also finds every way to get what he wants from any situation, even if this includes illegal activities. He also has a stereotype of a 'Thug' teenager in London that is most likely to have act against anti-social behaviour.

The second still is an image of 'Ebony' which is a typical stereotype of a girl from an upper-class rich background being interested in her education and family. She has a highly represented status compared to Stone and is able to handle almost every situation with her money. Ebony being a very passive and warm hearted girl is almost gullible to everything. Mise En Scene elements such as her designer Gucci bag and her sense of fashion shows that she is a young girl that doesn't really understand a world which is different from hers and therefore struggles to socialise with people that are not up to her standards.

Evaluation Q.1 In what ways does your media product use, develop or challenge forms and conventions of real media products?

e opening of our title sequence and The Shining title sequence is similar as they both have many establishing shots to set the location. Moreover, our sequence shows the location to be a nice, modern setting where it seems 'jolly' and 'cool'. However, the story which follows is nothing like this which is a direct comparison to The Shining where the opening sequence shows beautiful mountain roads and a natural setting which also seems positive but we know that the story line does not support this.

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Evaluation Q.5 Who would be the audience for your media product?

The main target audience for my media product would be mainly teenagers aged 16-19 and young adults. As our film includes teenagers, it would be appealing to them because it recalls a lifestyle of some teenagers. A typical lifestyle of a teenager could be someone like Rebecca, 19, a retail assistant in a clothes shop she also goes to college. Loves to go out with friends to places such as bowling, cinema and shopping. She owns an iPhone that is known to be popular within this particular age group. She also owns a iPod where she listens to different kinds of much such as Hip-hop, Rnb, and Bashment she takes it wherever she goes. An oyster card as she travels alot.

Evaluation Q.7 Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Since our preliminary task which involved us filming someone walking through a door. Back then we realised that the lighting was dark so the filming wasnt clear also our tripod wasnt stable which resulted the shot to be uneven. Comparing to the shot in our final production which also involved someone walking through a door we now have realised how to make the shot clearer and so we made the shot even better by better lighting, the tripod in a stable position.







The match cut preliminary task also involved an over the shoulder shot however we found that there was too much empty space in the frame. In addition, our final production, there was another over the shoulder shot which was very similar to our preliminary task. But now, we made sure the frame was equal and there was no empty spaces, and the intention was focused on what was happening.